WORK EXPERINECE
MARKETING EXECUTIVE
Marketing Strategy & Research
• Spearheaded comprehensive market research to outpace competitors, seize trends, and pivot brand
strategies effectively.
• Orchestrated a pilot marketing initiative to gauge product viability, driving strategic improvements in branding and product development.
Campaign Management & Optimization
• Engineered and optimized over 6 monthly marketing campaigns, leveraging targeted A/B testing to surge
conversion rates by 12%.
• Directed a multifaceted campaign strategy across digital and print channels, amplifying brand visibility and
market penetration.
• Championed social media campaigns, achieving significant engagement increases 30% and expanding
digital footprint.
Event Planning & Execution
• Masterminded and orchestrated more than 15 annual B2B marketing events, amplifying attendee engagement by 30% and boosting lead generation by 25%, all within stringent budgets and deadlines.
• Devised strategic event blueprints that aligned with overarching business goals, propelling a 20% year-over year surge in marketing-driven revenue.
Cross-Functional Collaboration
• Catalyzed robust partnerships with sales, product, and marketing teams, bolstering sales-qualified leads from
events by 15% through cohesive event narratives.
Innovative Marketing Initiatives
• Championed a ground-breaking marathon sponsorship initiative to engage lifestyle and wellness communities,catapulting sales by 46% in a single day.
HR OPERATIVE INTERN
• Revamped the onboarding process, incorporating automated workflows that cut down onboarding time by 30%, enhancing new hire satisfaction and freeing up HR resources for strategic initiatives.
• Fostered cross-functional collaboration, developing a shared task management system that improved interdepartmental project delivery time by 20%.
• Centralized administrative support for the dean's office, enhancing data integrity and streamlining document
processing, achieving a 25% reduction in turnaround times.
DIGITAL MARKETING INTERN
• Led a digital marketing effectiveness study, contributing to a 10% improvement in campaign ROI.
• Engineered an SEO-optimized WordPress site that accelerated monthly visitor traffic by 35%, directly correlating to a 20% growth in lead generation.
MARKETING RESEARHC INTERN
• Executed in-depth market analysis for a youth-centric news app, identifying key trends that shaped a unique
value proposition, increasing user base by 40% within the first quarter post-launch.
• Developed and executed a strategic marketing plan for a university sports event that drove a 12,000-download
surge over one month, marking a 150% increase against the projected target.
• Analyzed marketing campaign outcomes to formulate a future campaign roadmap, leading to ongoing
performance enhancements and a 20% uptick in campaign efficiency.
About Shri's Analytical Vortex
Education
- Pursuing a Master of Science in International Marketing and Branding at the University of Dundee, enriching my expertise in Customer Experience Design, City and Nation Branding, Digital Marketing, International Marketing Strategies, Applied Marketing Research, Brand Marketing Strategies, Search Marketing
- Completed a Master of Business Administration focused on Business Analytics and Human Resources at Sona College of Technology, Anna University, India, where I honed my skills in Data Visualization, Social Media Analytics, and Global Marketing Strategies.
- Earned a Bachelor of Science in IT from St. Joseph's College, India, developing a strong technical foundation in programming languages such as Python,Mysql,C++, Java, and web technologies like HTML, CSS, and PHP.
Technical Skills
• As a multifaceted professional with a robust technical skill set, I have demonstrated expertise in various marketing and analytical tools. In the realm of marketing tools, I executed an SEO strategy elevating a website to the top 3 Google search results within six months, and utilized Google Analytics to optimize marketing funnels, boosting conversion rates by 40%. My knowledge of HubSpot, backed by certification, was applied effectively in an internship project, while my skills in WordPress contributed to a 300% surge in user engagement for a commercial website.
• In project management, my proficiency with Jira allowed me to lead a team to deliver a software project 20% ahead of schedule. My analytical acumen is evident in the creation of a predictive Excel model for customer behavior, enhancing sales forecast accuracy by 25%. Further, under my leadership, a team crafted an award-winning dashboard for a national data visualization competition using Tableau and Power BI, reinforcing data-driven decision-making. Additionally, my optimization of SQL database queries significantly improved report generation speed for a Human resource system.
• My graphic design talents are showcased through the use of Adobe Creative Suite, which led to the creation of marketing brochures that increased client engagement by 30%, and the design of a distinctive logo that was recognized as a finalist in a national competition. Moreover, my proficiency with Canva was instrumental in amplifying online engagement by 50% through the production of dynamic visual content.
Projects
MBA Master's Thesis: Analysis on road accident causes and possibility for the Thoppur Ghat Station
- Conducted an in-depth data analysis to understand the leading causes of high number of accidents and causalities at Thoppur Ghat station to detect change in road structure leading to 473 accidents per year.
Marketing project:
- Customized and drafted a marketing proposal to promote recycling and sustainability across the city of Dundee through fun, creative and innovative marketing strategies with a huge emphasis on education of waste management and waste separation in households.
- Innovated the idea of a social media campaign via Instagram and TikTok to educate young generation - Milennials and Gen Z on importance of recycling and reduction of waste for battling climate change.